Paul R. Messinger

2편

• Divergent Versus Relevant Ads: How Creative Ads Affect Purchase Intention for New Products
  jmr · 2023 · 인용 21 · Consumer Behavior in Brand Consumption and Identification
• Multicomponent Systems Pricing: Rational Inattention and Downward Rigidities
  jm · 2012 · 인용 10 · Consumer Market Behavior and Pricing