IS Atlas
최신
동향
저자
도구
RP
Author
Rumen Pozharliev
Erasmus University Rotterdam
2015
ORCID
0000-0001-5573-0228
정보 수정·삭제 요청
2
논문
305
피인용 합
2015
첫 논문
2023
최근 논문
01
저널·주제·방법
저널
JM
1
JMR
1
주제
소셜미디어 마케팅
1
온라인 평점과 순위
1
02
소속·공저
2015
2020
소속
Erasmus University Rotterdam
2015 · 1편
불러오는 중…
03
논문
2편
How High-Arousal Language Shapes Micro- Versus Macro-Influencers’ Impact
jm
· 2023 · 인용 100 · Digital Communication and Language
Merely Being with you Increases My Attention to Luxury Products: Using EEG to Understand Consumers’ Emotional Experience with Luxury Branded Products
jmr
· 2015 · 인용 205 · Consumer Behavior in Brand Consumption and Identification