Andreas Herrmann

11편

• Constraining Ideas: How Seeing Ideas of Others Harms Creativity in Open Innovation
  jmr · 2020 · 인용 64 · Experimental Behavioral Economics Studies
• Mixing It Up: Unsystematic Product Arrangements Promote the Choice of Unfamiliar Products
  jmr · 2020 · 인용 20 · Consumer Behavior in Brand Consumption and Identification
• Personalizing the Customization Experience: A Matching Theory of Mass Customization Interfaces and Cultural Information Processing
  jmr · 2019 · 인용 64 · Consumer Behavior in Brand Consumption and Identification
• Social Product-Customization Systems: Peer Input, Conformity, and Consumers’ Evaluation of Customized Products
  jmis · 2018 · 인용 31 · Digital Marketing and Social Media
• Gamified Information Presentation and Consumer Adoption of Product Innovations
  jm · 2016 · 인용 139 · Creativity in Education and Neuroscience
• Product Customization via Starting Solutions
  jmr · 2014 · 인용 91 · Color perception and design
• Product Design for the Long Run: Consumer Responses to Typical and Atypical Designs at Different Stages of Exposure
  jm · 2013 · 인용 164 · Consumer Behavior in Brand Consumption and Identification
• When Social Media Can Be Bad for You: Community Feedback Stifles Consumer Creativity and Reduces Satisfaction with Self-Designed Products
  isr · 2013 · 인용 135 · Consumer Retail Behavior Studies
• Product Design for the Long Run: Consumer Responses to Typical and Atypical Designs at Different Stages of Exposure
  jm · 2013 · 인용 25 · Color perception and design
• It's Got the Look: The Effect of Friendly and Aggressive “Facial” Expressions on Product Liking and Sales
  jm · 2011 · 인용 366 · Consumer Behavior in Brand Consumption and Identification
• Gut Liking for the Ordinary: Incorporating Design Fluency Improves Automobile Sales Forecasts
  mksci · 2011 · 인용 202 · Consumer Behavior in Brand Consumption and Identification