Bernard J. Jaworski

5편

• EXPRESS: The ABCs of Marketing Principles: A Principles-Based Framework for Marketing Alignment and Adaptation
  jm · 2026 · 인용 0 · Marketing and Advertising Strategies
• Rethinking Marketing Knowledge Protection: Hidden Costs and Uncertain Benefits
  jm · 2025 · 인용 0 · Ethics in Business and Education
• A Theories-in-Use Approach to Building Marketing Theory
  jm · 2019 · 인용 364 · Consumer Behavior in Brand Consumption and Identification
• Marketing Doctrine: A Principles-Based Approach to Guiding Marketing Decision Making in Firms
  jm · 2014 · 인용 108 · Marketing and Advertising Strategies
• On Managerial Relevance
  jm · 2011 · 인용 202 · Management and Marketing Education