Shuba Srinivasan

8편

• The Impact of Online Product Reviews on Product Returns
  isr · 2018 · 인용 236 · Digital Marketing and Social Media
• Consumer Attitude Metrics for Guiding Marketing Mix Decisions
  mksci · 2014 · 인용 119 · Consumer Behavior in Brand Consumption and Identification
• Optimal Advertising When Envisioning a Product-Harm Crisis
  mksci · 2011 · 인용 114 · Innovation Diffusion and Forecasting
• Why Do Firms Invest in Consumer Advertising with Limited Sales Response? A Shareholder Perspective
  jm · 2011 · 인용 75 · Pharmaceutical industry and healthcare
• Mind-Set Metrics in Market Response Models: An Integrative Approach
  jmr · 2010 · 인용 261 · Consumer Behavior in Brand Consumption and Identification
• Why Do Firms Invest in Consumer Advertising with Limited Sales Response? A Shareholder Perspective
  jm · 2010 · 인용 90 · Pharmaceutical industry and healthcare
• Estimating Cannibalization Rates for Pioneering Innovations
  mksci · 2010 · 인용 62 · Consumer Market Behavior and Pricing
• Do Promotions Benefit Manufacturers, Retailers, or Both?
  ms · 2004 · 인용 304 · Consumer Market Behavior and Pricing