PN

Author

Philippe A. Naert

INSEAD 1988

정보 수정·삭제 요청

4

논문

83

피인용 합

1971

첫 논문

1988

최근 논문

01저널·주제·방법

저널

MS4

주제

소비자 선택모형 4

02소속·공저

197519801985

소속

Massachusetts Institute of Technology1971 · 1편

European Institute for Advanced Studies in Management1975 · 1편

University of Antwerp1979 · 1편

INSEAD1988 · 1편

불러오는 중…

03논문

4편

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Does Lag Structure Really Matter in Optimizing Advertising Expenditures?
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A Model of a Distribution Network Aggregate Performance
ms · 1975 · 인용 23 · Consumer Market Behavior and Pricing
Optimizing Consumer Advertising, Intermediary Advertising and Markup in a Vertical Market Structure
ms · 1971 · 인용 10 · Consumer Market Behavior and Pricing