ms·1975년 6월 1일
A Model of a Distribution Network Aggregate Performance
Philippe A. Naert, Alain Bultez
Management Science
23
피인용
1.8
FWCI
2
IS/마케팅/OM 탑저널 피인용
12
IS/마케팅/OM 탑저널 참고문헌
- 주제소비자 선택모형 · 의사결정분석
01Abstract
A model to evaluate distribution network performance is developed extending earlier work by Hartung and Fisher [Hartung, P. H., Fisher, J. L. 1965. Brand switching and mathematical programming in market expansion. Management Sci. 11 (10, August) 231–243.]. Our model differs on two counts: (1) it explicitly considers market dynamics and (2) the transition probability functions are robust. It is applied to describe the competitive position of a brand of gasoline on the Italian retail market.
02연구 흐름
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03비슷한 논문
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04이후 연구
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05선행 연구
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06서지 정보
- 저널Management Science · 21(10) · 1102–1112
- 토픽Consumer Market Behavior and Pricing · Marketing
- DOI10.1287/mnsc.21.10.1102
- 저자Philippe A. Naert, Alain Bultez