Yitian Liang

7편

• Is the Money Spent on Short-Form Video Social Platforms Worth It? The Role of Advertising Spillover in a Large-Scale Randomized Field Experiment on ByteDance
  mksci · 2025 · 인용 2 · Consumer Market Behavior and Pricing
• Too Painful to Donate: Why Don’t People Donate to Critical Illness Campaigns?
  jm · 2025 · 인용 0 · Nonprofit Sector and Volunteering
• How Is Mobile User Behavior Different? A Hidden Markov Model of Cross-Mobile Application Usage Dynamics
  isr · 2022 · 인용 19 · Innovation Diffusion and Forecasting
• Too Time-Crunched to Seek Variety: The Influence of Parenting Motivation on Consumer Variety Seeking
  jmr · 2022 · 인용 17 · Consumer Behavior in Brand Consumption and Identification
• The Sleepy Consumer and Variety Seeking
  jmr · 2019 · 인용 47 · Consumer Retail Behavior Studies
• The Effects of a Government’s Subsidy Program: Accessibility Beyond Affordability
  ms · 2019 · 인용 29 · Consumer Market Behavior and Pricing
• An Empirical Study of Uniform and Differential Pricing in the Movie Theatrical Market
  jmr · 2018 · 인용 27 · Cinema and Media Studies