IS Atlas
최신
동향
저자
도구
KV
Author
Kristine De Valck
University of Groningen
2015
ORCID
0000-0001-6301-3763
정보 수정·삭제 요청
2
논문
1,184
피인용 합
2010
첫 논문
2015
최근 논문
01
저널·주제·방법
저널
JMR
1
JM
1
주제
소셜미디어 마케팅
2
02
소속·공저
2010
2015
소속
University of Groningen
2015 · 1편
불러오는 중…
03
논문
2편
The Effect of Electronic Word of Mouth on Sales: A Meta-Analytic Review of Platform, Product, and Metric Factors
jmr
· 2015 · 인용 1,007 · Digital Marketing and Social Media
Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities
jm
· 2010 · 인용 177 · Digital Marketing and Social Media