13
논문
2,159
피인용 합
2010
첫 논문
2025
최근 논문
01저널·주제·방법
저널
MKSCI5MS3JMR2JM2POM1
02소속·공저
201020152020
소속
University of California, Berkeley2010–2025 · 12편
불러오는 중…
03논문
13편
- Enhancing User Experience: Unveiling the Role of the Quality Score Metrics
- Frontiers: Determining the Validity of Large Language Models for Automated Perceptual Analysis
- When and How Should Firms Differentiate? Quality and Advertising Decisions in a Duopoly
- Ad Blocking
- Inefficiencies in Digital Advertising Markets
- Curation Algorithms and Filter Bubbles in Social Networks
- Predicting Mobile Advertising Response Using Consumer Colocation Networks
- Competing for Attention in Social Communication Markets
- The Role of Search Engine Optimization in Search Marketing
- Media, Aggregators, and the Link Economy: Strategic Hyperlink Formation in Content Networks
- Contextual Advertising
- Network Effects and Personal Influences: The Diffusion of an Online Social Network
- “Bricks and Clicks”: The Impact of Product Returns on the Strategies of Multichannel Retailers