Derek D. Rucker

8편

• Measuring Willingness to Pay: A Comparative Method of Valuation
  jm · 2023 · 인용 16 · Economic and Environmental Valuation
• Beyond Sentiment: The Value and Measurement of Consumer Certainty in Language
  jmr · 2022 · 인용 26 · Sentiment Analysis and Opinion Mining
• How Marketing Perks Influence Word of Mouth
  jm · 2021 · 인용 43 · Digital Marketing and Social Media
• On Braggarts and Gossips: A Self-Enhancement Account of Word-of-Mouth Generation and Transmission
  jmr · 2012 · 인용 373 · Digital Marketing and Social Media
• From Rumors to Facts, and Facts to Rumors: The Role of Certainty Decay in Consumer Communications
  jmr · 2011 · 인용 77 · Misinformation and Its Impacts
• Answering the Unasked Question: Response Substitution in Consumer Surveys
  jmr · 2011 · 인용 67 · Consumer Behavior in Brand Consumption and Identification
• The Orientation-Matching Hypothesis: An Emotion-Specificity Approach to Affect Regulation
  jmr · 2010 · 인용 64 · Mental Health Research Topics
• The Effect of Regulatory Depletion on Attitude Certainty
  jmr · 2010 · 인용 57 · Behavioral Health and Interventions