7
논문
597
피인용 합
1984
첫 논문
2013
최근 논문
01저널·주제·방법
02소속·공저
198519901995200020052010
소속
University of California, Los Angeles1984 · 1편
New York University1989 · 1편
University of California, Irvine2005–2013 · 4편
불러오는 중…
03논문
7편
- Information Processing Pattern and Propensity to Buy: An Investigation of Online Point-of-Purchase Behavior
- What Drives Managerial Use of Marketing and Financial Metrics and Does Metric Use Affect Performance of Marketing-Mix Activities?
- You get what you Pay for: The Effect of Top Executives’ Compensation on Advertising and R&D Spending Decisions and Stock Market Return
- On the Recoverability of Choice Behaviors with Random Coefficients Choice Models in the Context of Limited Data and Unobserved Effects
- An Experimental Investigation of the Impact of Information on Competitive Decision Making
- Prospect Versus Utility
- A Comparative Evaluation of Multiattribute Consumer Preference Models