Forrest V. Morgeson

5편

• EXPRESS: Political Extremism and Post-Purchase Customer–Brand Relationships
  jm · 2026 · 인용 0 · Consumer Behavior in Brand Consumption and Identification
• Turning Complaining Customers into Loyal Customers: Moderators of the Complaint Handling–Customer Loyalty Relationship
  jm · 2020 · 인용 108 · Customer Service Quality and Loyalty
• Stock Returns on Customer Satisfaction Do Beat the Market: Gauging the Effect of a Marketing Intangible
  jm · 2016 · 인용 166 · Financial Markets and Investment Strategies
• An Abnormally Abnormal Intangible: Stock Returns on Customer Satisfaction
  jm · 2016 · 인용 20 · Customer Service Quality and Loyalty
• Modeling Heterogeneity in the Satisfaction, Loyalty Intention, and Shareholder Value Linkage: A Cross-Industry Analysis at the Customer and Firm Levels
  jmr · 2015 · 인용 80 · Customer Service Quality and Loyalty