Sha Yang

19편

• A Representative Sampling Method for Peer Encouragement Designs in Network Experiments
  mksci · 2026 · 인용 0 · Mobile Crowdsensing and Crowdsourcing
• Understanding the Impact of Reviews on Consumer Product Choices Under Negotiated Pricing
  ms · 2024 · 인용 3 · Consumer Market Behavior and Pricing
• Within-Category Satiation and Cross-Category Spillover in Multiproduct Advertising
  jm · 2024 · 인용 3 · Consumer Market Behavior and Pricing
• Differential Effects of Multidimensional Review Evaluations on Product Sales for Mainstream vs. Niche Products
  misq · 2023 · 인용 5 · Digital Marketing and Social Media
• A Dynamic Model of Player Level-Progression Decisions in Online Gaming
  ms · 2022 · 인용 15 · Consumer Market Behavior and Pricing
• Platform Service Offering to Business Customers: Strategic Considerations in Engendering Seller Use of Marketing Tools
  mksci · 2021 · 인용 11 · Digital Platforms and Economics
• Managing the Crowds: The Effect of Prize Guarantees and In-Process Feedback on Participation in Crowdsourcing Contests
  misq · 2019 · 인용 95 · Experimental Behavioral Economics Studies
• Understanding the Social Learning Effect in Contagious Switching Behavior
  ms · 2019 · 인용 25 · Innovation Diffusion and Forecasting
• Do Consumers Always Spend more when Coupon Face Value is Larger? The Inverted U-Shaped Effect of Coupon Face Value on Consumer Spending Level
  jm · 2018 · 인용 47 · Consumer Market Behavior and Pricing
• Investigating the Spillover Effect of Keyword Market Entry in Sponsored Search Advertising
  mksci · 2017 · 인용 29 · Consumer Market Behavior and Pricing
• Understanding the Impact of In-Process Promotional Messages: An Application to Online Auctions
  jm · 2015 · 인용 16 · Consumer Market Behavior and Pricing
• Modeling Competition and Its Impact on Paid-Search Advertising
  mksci · 2013 · 인용 24 · Consumer Market Behavior and Pricing
• Modeling Consumer Learning from Online Product Reviews
  mksci · 2012 · 인용 239 · Digital Marketing and Social Media
• An Empirical Study of Word-of-Mouth Generation and Consumption
  mksci · 2012 · 인용 98 · Digital Marketing and Social Media
• Analyzing the Relationship Between Organic and Sponsored Search Advertising: Positive, Negative, or Zero Interdependence?
  mksci · 2010 · 인용 364 · Consumer Market Behavior and Pricing
• Modeling the Intrahousehold Behavioral Interaction
  jmr · 2010 · 인용 42 · Consumer Market Behavior and Pricing
• Quantity-Discount-Dependent Consumer Preferences and Competitive Nonlinear Pricing
  jmr · 2010 · 인용 32 · Consumer Market Behavior and Pricing
• An Empirical Analysis of Search Engine Advertising: Sponsored Search in Electronic Markets
  ms · 2009 · 인용 664 · Consumer Market Behavior and Pricing
• A Simultaneous Model of Consumer Brand Choice and Negotiated Price
  ms · 2008 · 인용 46 · Consumer Market Behavior and Pricing

• A5066967089Sha Yang · 19편 · ORCID · 대표 기록
• A5038751155YangSha · 0편 · ORCID 보유자의 이름 변형