6
논문
762
피인용 합
2010
첫 논문
2026
최근 논문
01저널·주제·방법
저널
JM5JMR1
02소속·공저
2010201520202025
소속
Indiana University2010–2026 · 5편
불러오는 중…
03논문
6편
- Cementing <i>JM</i> ’s Impact on the Marketing Ecosystem: Empirical Execution
- Cementing <i>JM</i> 's Impact on the Marketing Ecosystem: Advancing Big Ideas
- Branded Apps and Their Impact on Firm Value: A Design Perspective
- Green Claims and Message Frames: How Green New Products Change Brand Attitude
- Product Development Team Stability and New Product Advantage: The Role of Decision-Making Processes
- Product Development Team Stability and New Product Advantage: The Role of Decision-Making Processes