Rex Yuxing Du

8편

• Leveraging Large-Scale Granular Single-Source Data for TV Advertising: An Identification Strategy
  mksci · 2026 · 인용 0 · Consumer Market Behavior and Pricing
• Capturing Marketing Information to Fuel Growth
  jm · 2020 · 인용 108 · Consumer Market Behavior and Pricing
• Immediate Responses of Online Brand Search and Price Search to TV Ads
  jm · 2019 · 인용 57 · Consumer Market Behavior and Pricing
• Leveraging Trends in Online Searches for Product Features in Market Response Modeling
  jm · 2014 · 인용 112 · Consumer Market Behavior and Pricing
• Decomposing the Impact of Advertising: Augmenting Sales with Online Search Data
  jmr · 2014 · 인용 101 · Consumer Market Behavior and Pricing
• A “Meta-Analysis” of Multibrand, Multioutlet Channel Systems
  ms · 2013 · 인용 24 · Consumer Market Behavior and Pricing
• Quantitative Trendspotting
  jmr · 2012 · 인용 85 · Consumer Market Behavior and Pricing
• Measuring Contagion in the Diffusion of Consumer Packaged Goods
  jmr · 2011 · 인용 8 · Consumer Market Behavior and Pricing