16
논문
1,802
피인용 합
2011
첫 논문
2025
최근 논문
01저널·주제·방법
02소속·공저
20152020
소속
Duke University2011–2023 · 9편
불러오는 중…
03논문
16편
- Rethinking Marketing Knowledge Protection: Hidden Costs and Uncertain Benefits
- Marketing in the Health Care Sector: Disrupted Exchanges and New Research Directions
- Brands in the Labor Market: How Vertical and Horizontal Brand Differentiation Impact Pay and Profits Through Employee–Brand Matching
- Innovation Imprinting: Why Some Firms Beat the Post-IPO Innovation Slump
- From Vision to Reality: Lessons in Creating a Marketplace of Ideas
- Better Marketing for a Better World
- Reality Check: Infusing Ecological Value into Academic Marketing Research
- Marketing Thinking and Doing
- Challenging the Boundaries of Marketing
- <i>JM</i> as a Marketplace of Ideas
- Organizing for Marketing Excellence
- Going Public: How Stock Market Listing Changes Firm Innovation Behavior
- What is Quality? An Integrative Framework of Processes and States
- Unintended Nutrition Consequences: Firm Responses to the Nutrition Labeling and Education Act
- Firm Innovation and the Ratchet Effect Among Consumer Packaged Goods Firms
- The Bright Side and Dark Side of Embedded Ties in Business-to-Business Innovation