IS Atlas
최신
동향
저자
도구
Author
Robert V. Kozinets
University of Southern California
2019
ORCID
0000-0003-1724-8259
홈페이지
annenberg.usc.edu/faculty/robert-kozinets
정보 수정·삭제 요청
4
논문
792
피인용 합
2010
첫 논문
2020
최근 논문
01
저널·주제·방법
저널
JM
4
주제
인간과 AI 협업
1
온라인 평점과 순위
1
양면 플랫폼 경쟁
1
소셜미디어 마케팅
1
02
소속·공저
2010
2015
2020
소속
York University
2010 · 1편
University of Southern California
2017–2019 · 2편
불러오는 중…
03
논문
4편
Commentary: Artificial Intelligence: The Marketer’s Dilemma
jm
· 2020 · 인용 88 · Big Data and Business Intelligence
Creating Boundary-Breaking, Marketing-Relevant Consumer Research
jm
· 2019 · 인용 153 · Consumer Behavior in Brand Consumption and Identification
Lateral Exchange Markets: How Social Platforms Operate in a Networked Economy
jm
· 2017 · 인용 374 · Sharing Economy and Platforms
Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities
jm
· 2010 · 인용 177 · Digital Marketing and Social Media
