Lakshman Krishnamurthi

4편

• High-Energy Ad Content: A Large-Scale Investigation of TV Commercials
  jmr · 2021 · 인용 14 · Consumer Behavior in Brand Consumption and Identification
• How Does Adoption of the Outlet Channel Impact Customers’ Spending in the Retail Stores: Conflict or Synergy?
  ms · 2015 · 인용 29 · Consumer Retail Behavior Studies
• Investigating the Relationship Between the Content of Online Word of Mouth, Advertising, and Brand Performance
  mksci · 2014 · 인용 202 · Innovation Diffusion and Forecasting
• Demand Dynamics in the Seasonal Goods Industry: An Empirical Analysis
  mksci · 2012 · 인용 113 · Consumer Market Behavior and Pricing