10
논문
553
피인용 합
2011
첫 논문
2025
최근 논문
01저널·주제·방법
저널
JM3JMR2MKSCI2MISQ1POM1JMIS1
02소속·공저
20152020
소속
University of Georgia2011–2014 · 3편
Syracuse University2019–2025 · 3편
불러오는 중…
03논문
10편
- Enhancing AI-Assisted Purchase Decisions: The Role of the Sense of Autonomy
- Virtual Fitting Room Effect: Moderating Role of Body Mass Index
- Marketing's and Operations' Roles in Product Recall Prevention: Antecedents and Consequences
- Try It On! Contingency Effects of Virtual Fitting Rooms
- Frontiers: Asymmetric Effects of Recreational Cannabis Legalization
- Serial Position Effects on Native Advertising Effectiveness: Differential Results Across Publisher and Advertiser Metrics
- Prerelease Buzz Evolution Patterns and New Product Performance
- Asymmetric Roles of Advertising and Marketing Capability in Financial Returns to News: Turning Bad into Good and Good into Great
- Social Capital of Young Technology Firms and Their IPO Values: The Complementary Role of Relevant Absorptive Capacity
- Social Capital of Young Technology Firms and Their IPO Values: The Complementary Role of Relevant Absorptive Capacity
04합친 기록
- A5073618854Guiyang Xiong · 9편 · ORCID · 대표 기록
- A5032761557XiongGuiyang · 0편 · ORCID 보유자의 이름 변형
- A5118805098Guiyang Xiong · 1편 · 같은 이름 + 공저자 겹침