11
논문
246
피인용 합
2011
첫 논문
2025
최근 논문
01저널·주제·방법
02소속·공저
20152020
소속
Virginia Tech2011–2025 · 5편
불러오는 중…
03논문
11편
- The Token-Effort Effect: Trivial Redemption Effort Increases Price Promotion Effectiveness
- Multiple Unit Offers and Rate Calculations: How Rates Influence Price and Promotion Sensitivity
- The Rank Length Effect
- Strategic Implications of Confirmation Bias‐Inducing Advertising
- Role of Ambient Temperature in Influencing Willingness to Pay in Auctions and Negotiations
- How Evaluations of Multiple Percentage Price Changes Are Influenced by Presentation Mode and Percentage Ordering: The Role of Anchoring and Surprise
- Format Neglect: How the Use of Numerical Versus Percentage Rank Claims Influences Consumer Judgments
- How Evaluations of Multiple Percentage Price Changes are Influenced by Presentation Mode and Percentage Ordering: The Role of Anchoring and Surprise
- Is A 70% Forecast more Accurate than a 30% Forecast? How Level of a Forecast Affects Inferences about Forecasts and Forecasters
- Walking in My Shoes: How Expectations of Role Reversal in Future Negotiations Affect Present Behaviors
- The Effect of Goal Visualization on Goal Pursuit: Implications for Consumers and Managers