Naveen Donthu

3편

• Investigating how Word-of-Mouth Conversations about Brands Influence Purchase and Retransmission Intentions
  jmr · 2015 · 인용 298 · Digital Marketing and Social Media
• Practice Prize Paper—Implementing Integrated Marketing Science Modeling at a Non-Profit Organization: Balancing Multiple Business Objectives at Georgia Aquarium
  mksci · 2015 · 인용 7 · Consumer Market Behavior and Pricing
• Cultivating Trust and Harvesting Value in Virtual Communities
  ms · 2008 · 인용 482 · Digital Marketing and Social Media