Demetrios Vakratsas

6편

• Scientific Evidence Production and Specialty Drug Diffusion
  jm · 2023 · 인용 3 · Pharmaceutical Economics and Policy
• The Impact of Advertising Creative Strategy on Advertising Elasticity
  jm · 2022 · 인용 30 · Consumer Behavior in Brand Consumption and Identification
• The Dual Impact of Product Line Length on Consumer Choice
  pom · 2021 · 인용 13 · Consumer Market Behavior and Pricing
• The Anatomy of the Advertising Budget Decision: How Analytics and Heuristics Drive Sales Performance
  jmr · 2020 · 인용 35 · Consumer Market Behavior and Pricing
• Correcting for Misspecification in Parameter Dynamics to Improve Forecast Accuracy with Adaptively Estimated Models
  ms · 2015 · 인용 14 · Innovation Diffusion and Forecasting
• Category- versus Brand-Level Advertising Messages in a Highly Regulated Environment
  jmr · 2010 · 인용 42 · Innovation Diffusion and Forecasting