Neil A. Morgan

10편

• EXPRESS: Rethinking Imitation in Marketing Strategy
  jm · 2026 · 인용 0 · Consumer Retail Behavior Studies
• Examining Why and When Market Share Drives Firm Profit
  jm · 2021 · 인용 87 · Firm Innovation and Growth
• Customer Satisfaction and Firm Profits in Monopolies: A Study of Utilities
  jmr · 2020 · 인용 47 · Housing Market and Economics
• Commentary: A Strategic Perspective on Capturing Marketing Information to Fuel Growth: Challenges and Future Research
  jm · 2020 · 인용 6 · Consumer Behavior in Brand Consumption and Identification
• Reflections on Publishing in the <i>Journal of Marketing</i>
  jm · 2018 · 인용 12 · Management and Marketing Education
• Assessing Performance Outcomes in Marketing
  jm · 2015 · 인용 524 · Customer Service Quality and Loyalty
• Marketing Department Power and Firm Performance
  jm · 2015 · 인용 262 · Corporate Finance and Governance
• Reexamining the Market Share–Customer Satisfaction Relationship
  jm · 2013 · 인용 231 · Customer Service Quality and Loyalty
• The Effect of Brand Acquisition and Disposal on Stock Returns
  jm · 2011 · 인용 125 · Corporate Finance and Governance
• Is Retail Category Management Worth the Effort (and Does a Category Captain Help or Hinder)?
  jm · 2011 · 인용 77 · Customer Service Quality and Loyalty