TH

Author

Thorsten Hennig‐Thurau

University of Münster 2018

ORCID: 0000-0003-1883-8971

정보 수정·삭제 요청

3

논문

229

피인용 합

2012

첫 논문

2018

최근 논문

01저널·주제·방법

저널

JM3

주제

소셜미디어 마케팅 1 조직 혁신과 지식 관리 1 추천 시스템과 소비자 선택 1

02소속·공저

2015

소속

University of Münster2012–2018 · 2편

City, University of London2012 · 1편

불러오는 중…

03논문

3편

The Role of the Partner Brand's Social Media Power in Brand Alliances
jm · 2018 · 인용 125 · Digital Marketing and Social Media
Innovation Sequences over Iterated Offerings: A Relative Innovation, Comfort, and Stimulation Framework of Consumer Responses
jm · 2015 · 인용 30 · Consumer Behavior in Brand Consumption and Identification
Can Automated Group Recommender Systems Help Consumers Make Better Choices?
jm · 2012 · 인용 74 · Consumer Market Behavior and Pricing