15
논문
2,030
피인용 합
2011
첫 논문
2025
최근 논문
01저널·주제·방법
02소속·공저
20152020
소속
London Business School2011–2025 · 13편
불러오는 중…
03논문
15편
- Frontiers: The Intended and Unintended Consequences of Privacy Regulation for Consumer Marketing
- The Value of Platform Endorsement
- TV Advertising and Online Sales: A Case Study of Intertemporal Substitution Effects for an Online Travel Platform
- A Bias Correction Approach for Interference in Ranking Experiments
- Spillover Effects and Freemium Strategy in the Mobile App Market
- The Effect of Individual Online Reviews on Purchase Likelihood
- Algorithmic Bias? An Empirical Study of Apparent Gender-Based Discrimination in the Display of STEM Career Ads
- Advertising to Early Trend Propagators: Evidence from Twitter
- Cashback Is Cash Forward: Delaying a Discount to Entice Future Spending
- Fee or Free: When Should Firms Charge for Online Content?
- Price Promotion for Emotional Impact
- When Does Retargeting Work? Information Specificity in Online Advertising
- When Talk is “Free”: The Effect of Tariff Structure on Usage under Two- and Three-Part Tariffs
- Stuck in the Adoption Funnel: The Effect of Interruptions in the Adoption Process on Usage
- Paying with Money or Effort: Pricing When Customers Anticipate Hassle
04합친 기록
- A5079414240Anja Lambrecht · 15편 · ORCID · 대표 기록
- A5007016484LambrechtAnja · 0편 · ORCID 보유자의 이름 변형