4
논문
510
피인용 합
2010
첫 논문
2025
최근 논문
01저널·주제·방법
02소속·공저
201020152020
소속
Imperial College London2010 · 1편
불러오는 중…
03논문
4편
- Authenticity in Influencer Marketing: How Can Influencers and Brands Work Together to Build and Maintain Influencer Authenticity?
- Improvised Marketing Interventions in Social Media
- Strong Anxiety Boosts New Product Adoption When Hope Is Also Strong
- Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers