Barak Libai

6편

• Seeding as Part of the Marketing Mix: Word-of-Mouth Program Interactions for Fast-Moving Consumer Goods
  jm · 2018 · 인용 92 · Digital Marketing and Social Media
• Targeting Revenue Leaders for a New Product
  jm · 2013 · 인용 120 · Innovation Diffusion and Forecasting
• Decomposing the Value of Word-of-Mouth Seeding Programs: Acceleration versus Expansion
  jmr · 2012 · 인용 279 · Innovation Diffusion and Forecasting
• The Network Value of Products
  jm · 2012 · 인용 65 · Consumer Market Behavior and Pricing
• Social Effects on Customer Retention
  jm · 2011 · 인용 289 · Customer Service Quality and Loyalty
• Social Effects on Customer Retention
  jm · 2011 · 인용 20 · Digital Marketing and Social Media