IS Atlas
최신
동향
저자
도구
TM
Author
Takeshi Moriguchi
Waseda University
2025
ORCID
0000-0003-1498-7339
정보 수정·삭제 요청
2
논문
72
피인용 합
2020
첫 논문
2025
최근 논문
01
저널·주제·방법
저널
MSOM
1
JM
1
주제
옴니채널 소매
1
온라인 광고 효과
1
02
소속·공저
2020
2025
소속
Waseda University
2025 · 1편
불러오는 중…
03
논문
2편
From Stopping to Shopping: A Field Experiment on Free Return and Free Shipping Retargeting Policies in Online Retail Operations
msom
· 2025 · 인용 6 · Consumer Retail Behavior Studies
The Double-Edged Effects of E-Commerce Cart Retargeting: Does Retargeting Too Early Backfire?
jm
· 2020 · 인용 66 · Digital Marketing and Social Media