7
논문
78
피인용 합
2016
첫 논문
2025
최근 논문
01저널·주제·방법
저널
MKSCI2MISQ2JM1ISR1MS1
02소속·공저
20202025
소속
Microsoft (United States)2016 · 1편
Columbia University2021–2022 · 3편
University of Pennsylvania2021 · 1편
불러오는 중…
03논문
7편
- Dynamic Effects of TV Ad Suspension on Keyword Search: Evidence from the U.S. Telecom Industry
- Second Screening—The Influence of Concurrent TV Consumption on Online Shopping Behavior
- Content-Based Model of Web Search Behavior: An Application to TV Show Search
- Competitive Advertising on Brand Search: Traffic Stealing and Click Quality
- Frontiers: Moment Marketing: Measuring Dynamics in Cross-Channel Ad Effectiveness
- TV’s Dirty Little Secret: The Negative Effect of Popular TV on Online Auction Sales
- The Big Distraction: The Impact of Popular TV on Online Retail Sales