8
논문
1,419
피인용 합
2012
첫 논문
2025
최근 논문
01저널·주제·방법
02소속·공저
201520202025
소속
University of Pittsburgh2012–2022 · 4편
University of Notre Dame2019 · 1편
불러오는 중…
03논문
8편
- From <i>JM</i> as Catalyst to <i>JM</i> as Community: Positive, Bold, and Pragmatic
- Paradigms for Progress: An Anomaly-First Framework for Paradigm Development
- <i>JM</i> : Promoting Catalysis in Marketing Scholarship
- Branding in a Hyperconnected World: Refocusing Theories and Rethinking Boundaries
- Driving Brand Engagement Through Online Social Influencers: An Empirical Investigation of Sponsored Blogging Campaigns
- Who Is Wary of User Design? The Role of Power-Distance Beliefs in Preference for User-Designed Products
- What Goes around Comes around: The Impact of Marketing Alliances on Firm Risk and the Moderating Role of Network Density
- The Joint Sales Impact of Frequency Reward and Customer Tier Components of Loyalty Programs