Deborah J. MacInnis

7편

• Strong Anxiety Boosts New Product Adoption When Hope Is Also Strong
  jm · 2020 · 인용 68 · Behavioral Health and Interventions
• What Drives Virality (Sharing) of Online Digital Content? The Critical Role of Information, Emotion, and Brand Prominence
  jm · 2019 · 인용 456 · Digital Marketing and Social Media
• Creating Boundary-Breaking, Marketing-Relevant Consumer Research
  jm · 2019 · 인용 153 · Consumer Behavior in Brand Consumption and Identification
• Savoring an Upcoming Experience Affects Ongoing and Remembered Consumption Enjoyment
  jm · 2017 · 인용 90 · Consumer Behavior in Brand Consumption and Identification
• Savoring an Upcoming Experience Affects Ongoing and Remembered Consumption Enjoyment
  jm · 2017 · 인용 2 · Creativity in Education and Neuroscience
• A Framework for Conceptual Contributions in Marketing
  jm · 2011 · 인용 1,291 · Management and Marketing Education
• Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers
  jm · 2010 · 인용 303 · Consumer Behavior in Brand Consumption and Identification