Hyokjin Kwak

3편

• Should Anthropomorphized Brands Engage Customers? The Impact of Social Crowding on Brand Preferences
  jm · 2017 · 인용 132 · Consumer Behavior in Brand Consumption and Identification
• Better Not Smile at the Price: The Differential Role of Brand Anthropomorphization on Perceived Price Fairness
  jm · 2015 · 인용 119 · Consumer Behavior in Brand Consumption and Identification
• When Humanizing Brands Goes Wrong: The Detrimental Effect of Brand Anthropomorphization amid Product Wrongdoings
  jm · 2012 · 인용 365 · Personality Traits and Psychology