15
논문
2,002
피인용 합
1990
첫 논문
2017
최근 논문
01저널·주제·방법
02소속·공저
199019952000200520102015
소속
University of California, Los Angeles1990 · 1편
University of Pennsylvania1994–2017 · 14편
불러오는 중…
03논문
15편
- Competitive Strategies for Brick-and-Mortar Stores to Counter “Showrooming”
- Keeping Your Enemies Closer: When Market Entry as an Alliance with Your Competitor Makes Sense
- The Strategic Value of High-Cost Customers
- <b>Editorial</b>—<i>Marketing Science</i>: A Strategic Review
- Exclusive Handset Arrangements in the Wireless Industry: A Competitive Analysis
- Positioning and Pricing in a Variety Seeking Market
- Competitive Consequences of Using a Category Captain
- Fairness and Channel Coordination
- 50th Anniversary Article: The Marketing Department in <i>Management Science</i>: Its History, Contributions, and the Future
- Market Information and Firm Performance
- The Effects of Cross-Ruff Coupons on Sales and Profits
- Quota-Based Compensation Plans for Multiterritory Heterogeneous Salesforces
- The Introduction and Performance of Store Brands
- Competitive Pricing by a Price Leader
- The Effects of Brand Loyalty on Competitive Price Promotional Strategies