Vikas Mittal

24편

• Opportunity Management for Business-to-Business (B2B) Service Organizations: A Theory-Informed Decision Support Framework
  pom · 2025 · 인용 0 · Customer churn and segmentation
• Mitigation in Marketing: Concept, Definition, and Scope
  jmr · 2024 · 인용 4 · Consumer Behavior in Brand Consumption and Identification
• The Value of Safety Training for Business-to-Business Firms
  jmr · 2023 · 인용 6 · Occupational Health and Safety Research
• A Manuscript's Journey Through Peer Review: Insights from Almost 3,000 Editorial Decisions at the <i>Journal of Marketing Research</i>
  jmr · 2023 · 인용 3 · Management and Marketing Education
• Education and Marketing: Decision Making, Spending, and Consumption
  jmr · 2022 · 인용 24 · Management and Marketing Education
• How Political Identity Shapes Customer Satisfaction
  jm · 2021 · 인용 44 · Social and Intergroup Psychology
• Improving Business-to-Business Customer Satisfaction Programs: Assessment of Asymmetry, Heterogeneity, and Financial Impact
  jmr · 2021 · 인용 41 · Customer Service Quality and Loyalty
• Political Identity and Preference for Supplemental Educational Programs
  jmr · 2021 · 인용 24 · School Choice and Performance
• Improving Cancer Outreach Effectiveness Through Targeting and Economic Assessments: Insights from a Randomized Field Experiment
  jm · 2020 · 인용 69 · Healthcare Policy and Management
• How Main Street Drives Wall Street: Customer (Dis)satisfaction, Short Sellers, and Abnormal Returns
  jmr · 2020 · 인용 53 · Financial Markets and Investment Strategies
• Weather, Affect, and Preference for Hedonic Products: The Moderating Role of Gender
  jmr · 2020 · 인용 52 · Consumer Behavior in Brand Consumption and Identification
• Investigating the Academic Performance and Disciplinary Consequences of School District Internet Access Spending
  jmr · 2020 · 인용 17 · School Choice and Performance
• Service Providers’ Decision to Use Ethics Committees and Consultation in Complex Services
  jmr · 2020 · 인용 13 · Ethics in Business and Education
• Political Identity and Financial Risk Taking: Insights from Social Dominance Orientation
  jmr · 2019 · 인용 79 · Social and Intergroup Psychology
• Value Appropriation and Firm Shareholder Value: Role of Advertising and Receivables Management
  jmr · 2019 · 인용 59 · Corporate Finance and Governance
• The Differential Effect of Local–Global Identity Among Males and Females: The Case of Price Sensitivity
  jmr · 2019 · 인용 31 · Consumer Behavior in Brand Consumption and Identification
• Value Appropriation and Firm Shareholder Value: Role of Advertising and Receivables Management
  jmr · 2018 · 인용 16 · Corporate Finance and Governance
• Reflections on Publishing in the <i>Journal of Marketing</i>
  jm · 2018 · 인용 12 · Management and Marketing Education
• Segmentation of Spatially Dependent Geographical Units: Model and Application
  ms · 2017 · 인용 12 · Consumer Market Behavior and Pricing
• Relative Strategic Emphasis and Firm-Idiosyncratic Risk: The Moderating Role of Relative Performance and Demand Instability
  jm · 2016 · 인용 128 · Corporate Finance and Governance
• How Does Local–Global Identity Affect Price Sensitivity?
  jm · 2016 · 인용 108 · Consumer Behavior in Brand Consumption and Identification
• Cross-Validation of Customer and Employee Signals and Firm Valuation
  jmr · 2015 · 인용 4 · Customer churn and segmentation
• When Does Recognition Increase Charitable Behavior? Toward a Moral Identity-Based Model
  jm · 2013 · 인용 241 · Nonprofit Sector and Volunteering
• Power Distance Belief and Impulsive Buying
  jmr · 2010 · 인용 8 · Consumer Behavior in Brand Consumption and Identification

• A5044240021Vikas Mittal · 19편 · ORCID · 대표 기록
• A5088167606Vikas Mittal · 5편 · ORCID · same name + strong evidence (institution/coauthors/topic)