11
논문
1,498
피인용 합
2008
첫 논문
2026
최근 논문
01저널·주제·방법
저널
JM4MS2MKSCI2JMR2ISR1
02소속·공저
2010201520202025
소속
University of Arizona2008–2012 · 3편
Tsinghua University2015–2026 · 6편
불러오는 중…
03논문
11편
- The Role of Digital Platforms in Data Markets: How Platform-Shared Market Data Through Advanced Analytics Empower Firm Innovation
- Is the Money Spent on Short-Form Video Social Platforms Worth It? The Role of Advertising Spillover in a Large-Scale Randomized Field Experiment on ByteDance
- How Own Delivery Services Influence Customer Behavior and Sales in Online Retail? Building Trust and Improving Delivery Quality in Digital Economy
- How Is Mobile User Behavior Different? A Hidden Markov Model of Cross-Mobile Application Usage Dynamics
- Commentary: Marketing and the Sharing Economy: Digital Economy and Emerging Market Challenges
- Media Coverage of Climate Change and Sustainable Product Consumption: Evidence from the Hybrid Vehicle Market
- Social Learning in Networks of Friends versus Strangers
- When do Third-Party Product Reviews Affect Firm Value and what can Firms Do? The Case of Media Critics and Professional Movie Reviews
- Online Social Interactions: A Natural Experiment on Word of Mouth versus Observational Learning
- Survival in Markets with Network Effects: Product Compatibility and Order-of-Entry Effects
- Online Consumer Review: Word-of-Mouth as a New Element of Marketing Communication Mix