Sönke Albers

4편

• A Meta-Analysis of Marketing Communication Carryover Effects
  jmr · 2017 · 인용 61 · Marketing and Advertising Strategies
• <b>Practice Prize Winner</b>—Dynamic Marketing Budget Allocation Across Countries, Products, and Marketing Activities
  mksci · 2011 · 인용 104 · Consumer Market Behavior and Pricing
• Personal Selling Elasticities: A Meta-Analysis
  jmr · 2010 · 인용 146 · Consumer Market Behavior and Pricing
• Patient-or Physician-Oriented Marketing: What Drives Primary Demand for Prescription Drugs?
  jmr · 2010 · 인용 95 · Pharmaceutical industry and healthcare