MA

Author

Martin Artz

Frankfurt School of Finance & Management 2015

ORCID: 0000-0002-6027-1254

정보 수정·삭제 요청

2

논문

407

피인용 합

2012

첫 논문

2015

최근 논문

01저널·주제·방법

저널

JMR1JM1

주제

기업의 소셜미디어 소통 1 기업 전략과 성과 1

02소속·공저

2015

소속

University of Mannheim2012 · 1편

Frankfurt School of Finance & Management2015 · 1편

불러오는 중…

03논문

2편

Measuring and Managing Consumer Sentiment in an Online Community Environment
jmr · 2015 · 인용 190 · Digital Marketing and Social Media
Marketing Performance Measurement Systems: Does Comprehensiveness Really Improve Performance?
jm · 2012 · 인용 217 · Accounting and Organizational Management