TH

Author

Tsung-Yiou Hsieh

Oklahoma State University 2026

정보 수정·삭제 요청

2

논문

0

피인용 합

2026

첫 논문

2026

최근 논문

01저널·주제·방법

저널

JMR1MKSCI1

주제

온라인 광고 효과 2

02소속·공저

소속

Oklahoma State University2026 · 1편

불러오는 중…

03논문

2편

EXPRESS: Measuring Heterogeneity in TV Advertising Elasticities: Evidence from 135 Retail and Restaurant Brands
jmr · 2026 · 인용 0 · Consumer Market Behavior and Pricing
Leveraging Large-Scale Granular Single-Source Data for TV Advertising: An Identification Strategy
mksci · 2026 · 인용 0 · Consumer Market Behavior and Pricing