IS Atlas
최신
동향
저자
도구
JL
Author
Jing Li
Nanjing University
2019
공저 그룹
Benbasat · Pavlou 그룹
ORCID
0000-0002-2242-1987
정보 수정·삭제 요청
2
논문
149
피인용 합
2019
첫 논문
2020
최근 논문
01
저널·주제·방법
저널
JM
1
ISR
1
주제
온라인 광고 효과
1
옴니채널 소매
1
02
소속·공저
2020
소속
Nanjing University
2019 · 1편
불러오는 중…
03
논문
2편
The Double-Edged Effects of E-Commerce Cart Retargeting: Does Retargeting Too Early Backfire?
jm
· 2020 · 인용 66 · Digital Marketing and Social Media
When and How to Leverage E-commerce Cart Targeting: The Relative and Moderated Effects of Scarcity and Price Incentives with a Two-Stage Field Experiment and Causal Forest Optimization
isr
· 2019 · 인용 83 · Consumer Market Behavior and Pricing