8
논문
280
피인용 합
2010
첫 논문
2023
최근 논문
01저널·주제·방법
02소속·공저
201020152020
소속
University of Wisconsin–Madison2010–2023 · 6편
불러오는 중…
03논문
8편
- What Cookie-Based Advertising Effectiveness Fails to Measure
- Over-the-Counter Drug Consumption: How Consumers Deviate from Label Instructions
- GMO Labeling Policy and Consumer Choice
- Dyadic Compromise Effect
- Private Label Imitation of a National Brand: Implications for Consumer Choice and Law
- Efficient Choice Designs for a Consider-Then-Choose Model
- Noncompensatory Dyadic Choices
- Promoting Brands across Categories with a Social Cause: Implementing Effective Embedded Premium Programs