5
논문
247
피인용 합
2013
첫 논문
2023
최근 논문
01저널·주제·방법
02소속·공저
20152020
소속
Wayne State University2013 · 1편
University of South Carolina2016–2018 · 3편
불러오는 중…
03논문
5편
- Testing Work–Life Theory in Marketing: Evidence from Field Experiments on Social Media
- Reframing the Discount as a Comparison against the Sale Price: Does it Make the Discount More Attractive?
- An Empirical Analysis of the Joint Effects of Shoppers’ Goals and Attribute Display on Shoppers’ Evaluations
- Do We Really Need to Change the Decision Maker? Counterintuitive Escalation of Commitment Results in Real Options Contexts
- Consumer Evaluations of Sale Prices: Role of the Subtraction Principle