Raji Srinivasan

10편

• When Algorithms Fail: Consumers’ Responses to Brand Harm Crises Caused by Algorithm Errors
  jm · 2021 · 인용 171 · Psychology of Moral and Emotional Judgment
• With Power Comes Responsibility: How Powerful Marketing Departments Can Help Prevent Myopic Management
  jm · 2019 · 인용 62 · Auditing, Earnings Management, Governance
• Effects of Liberalization on Incumbent Firms’ Marketing-Mix Responses and Performance: Evidence from a Quasi-Experiment
  jm · 2019 · 인용 15 · International Business and FDI
• Corporate Board Interlocks and New Product Introductions
  jm · 2017 · 인용 107 · Corporate Finance and Governance
• Service Satisfaction–Market Share Relationships in Partnered Hybrid Offerings
  jm · 2017 · 인용 17 · Customer Service Quality and Loyalty
• Advertising Effectiveness: The Moderating Effect of Firm Strategy
  jmr · 2015 · 인용 145 · Corporate Finance and Governance
• When Do Transparent Packages Increase (or Decrease) Food Consumption?
  jm · 2013 · 인용 184 · Consumer Packaging Perceptions and Trends
• Social Influence Effects in Online Product Ratings
  jm · 2012 · 인용 360 · Digital Marketing and Social Media
• Should Firms Spend More on Research and Development and Advertising during Recessions?
  jm · 2011 · 인용 236 · Firm Innovation and Growth
• Vicarious Learning in New Product Introductions in the Early Years of a Converging Market
  ms · 2007 · 인용 144 · Innovation and Knowledge Management