Xu Zhang

Author

Xu Zhang

London Business School 2024

ORCID: 0000-0002-7640-0225
홈페이지: wheelerinstituteresearch.org/people/xu-zhang/

정보 수정·삭제 요청

4

논문

49

피인용 합

2021

첫 논문

2025

최근 논문

01저널·주제·방법

저널

JMR2MKSCI2

주제

온라인 건강 커뮤니티 1 양면 플랫폼 경쟁 1 온라인 광고 효과 1 협상과 공급망 1

방법

준실험·자연실험 67%구조 추정 모형 33%

02소속·공저

2025

소속

London Business School2021–2024 · 2편

불러오는 중…

03논문

4편

Information Disclosure via Platform Endorsement in Online Health Care
jmr · 2025 · 인용 1 · Digital Platforms and Economics
The Value of Platform Endorsement
mksci · 2024 · 인용 10 · Digital Platforms and Economics
TV Advertising and Online Sales: A Case Study of Intertemporal Substitution Effects for an Online Travel Platform
jmr · 2023 · 인용 19 · Consumer Market Behavior and Pricing
“Meet Me Halfway”: The Costs and Benefits of Bargaining
mksci · 2021 · 인용 19 · Auction Theory and Applications