Abhishek Borah

7편

• The Rivalry Reference Effect: Referencing Rival (vs. Nonrival) Competitors in Public Brand Messages Increases Consumer Engagement
  jmr · 2024 · 인용 8 · Digital Marketing and Social Media
• Fields of Gold: Scraping Web Data for Marketing Insights
  jm · 2022 · 인용 121 · Digital Marketing and Social Media
• Creative Appeals in Firm-Generated Content and Product Performance
  isr · 2021 · 인용 21 · Digital Marketing and Social Media
• Improvised Marketing Interventions in Social Media
  jm · 2020 · 인용 112 · Digital Marketing and Social Media
• Data Privacy: Effects on Customer and Firm Performance
  jm · 2016 · 인용 696 · Evolutionary Game Theory and Cooperation
• Halo (Spillover) Effects in Social Media: Do Product Recalls of One Brand Hurt or Help Rival Brands?
  jmr · 2015 · 인용 286 · Digital Marketing and Social Media
• Make, Buy, or Ally? Choice of and Payoff from Announcements of Alternate Strategies for Innovations
  mksci · 2014 · 인용 83 · Innovation Diffusion and Forecasting

• A5102720809Abhishek Borah · 5편 · ORCID · 대표 기록
• A5002529588Abhishek Borah · 2편 · ORCID · same name + strong evidence (institution/coauthors/topic)