22
논문
4,316
피인용 합
2002
첫 논문
2025
최근 논문
01저널·주제·방법
02소속·공저
2005201020152020
소속
University of Michigan2002–2004 · 2편
University of Groningen2002 · 1편
University of Maryland, College Park2007–2018 · 11편
불러오는 중…
03논문
22편
- AdGazer: Improving Contextual Advertising with Theory-Informed Machine Learning
- The Impact of App Crashes on Consumer Engagement
- The Rise of New Technologies in Marketing: A Framework and Outlook
- Managing the Versioning Decision over an App’s Lifetime
- Video Content Marketing: The Making of Clips
- Marketing Analytics for Data-Rich Environments
- Return on Service Amenities
- Thin Slice Impressions: How Advertising Evaluation Depends on Exposure Duration
- The Buffer Effect: The Role of Color When Advertising Exposures Are Brief and Blurred
- Copy Alert: A Method and Metric to Detect Visual Copycat Brands
- Information Acquisition During Online Decision Making: A Model-Based Exploration Using Eye-Tracking Data
- Emotion-Induced Engagement in Internet Video Advertisements
- Ad Gist: Ad Communication in a Single Eye Fixation
- The Stopping Power of Advertising: Measures and Effects of Visual Complexity
- The Stopping Power of Advertising: Measures and Effects of Visual Complexity
- Moment-to-Moment Optimal Branding in TV Commercials: Preventing Avoidance by Pulsing
- Brand Extension Strategy Planning: Empirical Estimation of Brand–Category Personality Fit and Atypicality
- Retrieving Unobserved Consideration Sets from Household Panel Data
- Raising the BAR: Bias Adjustment of Recognition Tests in Advertising
- Optimal Feature Advertising Design Under Competitive Clutter
- Identifying Innovators for the Cross-Selling of New Products
- Breaking Through the Clutter: Benefits of Advertisement Originality and Familiarity for Brand Attention and Memory
04합친 기록
- A5102812510Michel Wedel · 22편 · ORCID · 대표 기록
- A5079355330WedelMichel · 0편 · ORCID 보유자의 이름 변형