16
논문
3,244
피인용 합
1976
첫 논문
2020
최근 논문
01저널·주제·방법
02소속·공저
1980199020002010
소속
Columbia University1976–2019 · 13편
불러오는 중…
03논문
16편
- Carbon Footprinting and Pricing Under Climate Concerns
- Incorporating Consumer Product Categorizations into Shelf Layout Design
- Task-Dependent Algorithm Aversion
- Creating Boundary-Breaking, Marketing-Relevant Consumer Research
- When and how Board Members with Marketing Experience Facilitate Firm Growth
- Introduction to Theory and Practice in Marketing Conference Special Section of <i>Marketing Science</i>
- Introduction to the Special Issue on Theory and Practice in Marketing
- Making Choices While Smelling, Tasting, and Listening: The Role of Sensory (Dis)similarity When Sequentially Sampling Products
- The Impact of Brand Equity on Customer Acquisition, Retention, and Profit Margin
- State-Dependence Effects in Surveys
- Sophistication in Research in Marketing
- Shaping Customer Satisfaction through Self-Awareness Cues
- The Idea Itself and the Circumstances of Its Emergence as Predictors of New Product Success
- Cross-National “Laws” and Differences in Market Response
- Profiles of Product Innovators Among Large U.S. Manufacturers
- A “Working” System Model of Car Buyer Behavior