7
논문
362
피인용 합
1966
첫 논문
2014
최근 논문
01저널·주제·방법
저널
MS6JMR1
02소속·공저
19701980199020002010
소속
Stanford University1966–1998 · 4편
Massachusetts Institute of Technology1966–1969 · 2편
Singapore Management University2014 · 1편
불러오는 중…
03논문
7편
- <i>JMR</i>: The Bass Years (1972–1975)
- Deterrence, Reputations, and Competitive Cognition
- Estimating Dynamic Effects of Market Communications Expenditures
- A Multiple-Product Sales Force Allocation Model
- Preface to Management Science: Marketing Management Models
- A Stochastic Response Model with Application to Brand Choice
- Communications to the Editor—The Use of Regression Equations to Predict Manpower Requirements: Critical Comments