Donna L. Hoffman

5편

• The Rise of New Technologies in Marketing: A Framework and Outlook
  jm · 2021 · 인용 166 · Digital Marketing and Social Media
• Creating Boundary-Breaking, Marketing-Relevant Consumer Research
  jm · 2019 · 인용 153 · Consumer Behavior in Brand Consumption and Identification
• The “Right” Consumers for Better Concepts: Identifying Consumers High in Emergent Nature to Develop New Product Concepts
  jmr · 2010 · 인용 166 · Consumer Behavior in Brand Consumption and Identification
• An Optimal Contact Model for Maximizing Online Panel Response Rates
  ms · 2009 · 인용 24 · Consumer Market Behavior and Pricing
• Toward New Metrics for Net-Enhanced Organizations
  isr · 2002 · 인용 109 · Digital Platforms and Economics