27
논문
4,872
피인용 합
2011
첫 논문
2025
최근 논문
01저널·주제·방법
02소속·공저
20152020
소속
University of Washington2011–2025 · 16편
불러오는 중…
03논문
27편
- Customer Data Privacy Stewardship
- Conceptual Research: Multidisciplinary Insights for Marketing
- Marketing in the Health Care Sector: Disrupted Exchanges and New Research Directions
- Influencer Marketing Effectiveness
- Uncovering Synergy and Dysergy in Consumer Reviews: A Machine Learning Approach
- From Vision to Reality: Lessons in Creating a Marketplace of Ideas
- An Emerging Theory of Avatar Marketing
- Reality Check: Infusing Ecological Value into Academic Marketing Research
- Evolution of Consumption: A Psychological Ownership Framework
- Marketing, Through the Eyes of the Stigmatized
- Challenging the Boundaries of Marketing
- Creating Effective Online Customer Experiences
- <i>JM</i> as a Marketplace of Ideas
- Group Marketing: Theory, Mechanisms, and Dynamics
- Data Privacy: Effects on Customer and Firm Performance
- Dynamic Relationship Marketing
- Understanding the Effects of Plural Marketing Structures on Alliance Performance
- Transformational Relationship Events
- If It Takes a Village to Foster Innovation, Success Depends on the Neighbors: The Effects of Global and Ego Networks on New Product Launches
- Direct and Indirect Effects of Buyers and Sellers on Search Advertising Revenues in Business-to-Business Electronic Platforms
- Transformational Relationship Events
- The Role of Culture in International Relationship Marketing
- Effect of Customer-Centric Structure on Long-Term Financial Performance
- Synergistic Effects of Relationship Managers’ Social Networks on Sales Performance
- Relationship Velocity: Toward a Theory of Relationship Dynamics
- Poisoning Relationships: Perceived Unfairness in Channels of Distribution
- Effects of Customer and Innovation Asset Configuration Strategies on Firm Performance